
20 Years Baby & Kid Shoes
We have several certifications to ensure quality and safety, including ISO, CPC, SGS, CPSC, Intertek, Zentrale Stelle, Léko, REACH, and ANSI. To help each store better meet the needs of children, we offer a flexible low MOQ policy and personalized customization services designed to reduce inventory pressure. Our mission is to ensure that every child grows up happy in shoes that fit and that they love.

Our Mission
"I want to make the children who live in every corner of the world wear their fit and lovely shoes and grow up with happiness." -Bevis (CEO)
Jie Zu’s mission is to provide kids around the globe with high-quality, comfy, and eco-friendly baby shoes at an affordable price. No matter the size of your business, we’re committed to offering personalized service to ensure each customer has a flexible purchasing experience. Plus, we promise to donate 5% of our annual profits to help kids in need get a pair of comfy shoes, protecting more little feet out there.
Our Different




Our Belief
3 Major Turning Points

One day, while browsing the phone, Bevis saw a post about kids in poverty-stricken areas of Africa who didn’t even have shoes to wear. That hit home for him and reinforced his belief that all kids around the world deserve to wear proper shoes, no matter where they live. So, he decided to launch Jie Zu, creating baby shoes that are not only comfy, eco-friendly, and ergonomic but also affordable.

Still, Bevis believed this was a path worth taking. After many trials and adjustments, he finally struck a balance that allowed him to use eco-friendly materials and ensure high quality while still offering shoes with great value for money.
Jie Zu was born.
-31.jpeg?w=1200&h=1200)
People were unable to leave their homes because they couldn't, and the increase in the baby birth rate allowed Jie Zu to grow by leaps and bounds. The sale of our baby shoes skyrocketed as well.
This year saw further expansion of our company. Cooperation with five established manufacturers with more than twenty or even thirty years of experience has enabled us to add several new production lines and multiply our production capacity.